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Marketing and communications media dictionary, by Tom Vigrolio and Jack Zahler.

By: Vigrolio, TomContributor(s): Zahler, Jack [joint author.]Material type: TextTextReference number: 76080076Publication details: [Norfolk, Mass., NBS Co., 1969] Description: xvii, 425 p. illus., forms. 24 cmISBN: 0876580002Subject(s): Marketing -- Dictionaries | Public relations -- Dictionaries | Advertising -- Dictionaries | Graphic arts -- DictionariesDDC classification: 658.8/003 LOC classification: HF5415 | .V52
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"Publications list for publicity use": p. 346-423.

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