Normal view MARC view ISBD view

Project Payout; a review and appraisal of the pilot study in Milgram's store #40 [by] The Payout Council, Advertising Research Foundation. - [New York] The Council, c1980. - 72 p. illus. 28 cm.

Subjects--Topical Terms:
Advertising--Grocery trade.
Advertising--Food.
Consumers--United States.
Advertising--Research.