Project Payout; a review and appraisal of the pilot study in Milgram's store #40 [by] The Payout Council, Advertising Research Foundation.

Contributor(s): Advertising Research Foundation. Payout CouncilMaterial type: TextTextReference number:7317154Publication details: [New York] The Council, c1980. Description: 72 p. illus. 28 cmSubject(s): Advertising -- Grocery trade | Advertising -- Food | Consumers -- United States | Advertising -- Research
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Education Library General Shelves 659.19 P943 (Browse shelf(Opens below)) 1 Available 34998000177373
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