33 million people in the room :
Powell, Juliette, 1976-
33 million people in the room : how to create, influence, and run a successful business with social networking / Thirty-three million people in the room Juliette Powell. - Upper Saddle River, N.J. : FT Press, c2009. - xxi, 154 p. : ill. ; 24 cm.
Includes index.
The power of social networks -- Getting on and getting started -- Making social networks work for you -- The strength of the microcelebrity -- The need for authenticity -- The feedback loop -- Social capital--cultural capital--financial capital -- Virality and communities : opportunities in distribution -- Crowdsourcing and cocreating: opportunities in production -- Opening the channels, inside and out: opportunities in communication -- Success is where you find it.
9780137154357 0137154356
2008046577
Business networks--Case studies.
Social networks--Case studies.
Online social networks--Case studies.
HD69.S8 / P69 2009
658
33 million people in the room : how to create, influence, and run a successful business with social networking / Thirty-three million people in the room Juliette Powell. - Upper Saddle River, N.J. : FT Press, c2009. - xxi, 154 p. : ill. ; 24 cm.
Includes index.
The power of social networks -- Getting on and getting started -- Making social networks work for you -- The strength of the microcelebrity -- The need for authenticity -- The feedback loop -- Social capital--cultural capital--financial capital -- Virality and communities : opportunities in distribution -- Crowdsourcing and cocreating: opportunities in production -- Opening the channels, inside and out: opportunities in communication -- Success is where you find it.
9780137154357 0137154356
2008046577
Business networks--Case studies.
Social networks--Case studies.
Online social networks--Case studies.
HD69.S8 / P69 2009
658