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33 million people in the room : how to create, influence, and run a successful business with social networking / Juliette Powell.
Material type:
TextReference number: 2008046577Publication details: Upper Saddle River, N.J. : FT Press, c2009. Description: xxi, 154 p. : ill. ; 24 cmISBN: 9780137154357; 0137154356Other title: Thirty-three million people in the roomSubject(s): Business networks -- Case studies | Social networks -- Case studies | Online social networks -- Case studiesDDC classification: 658 LOC classification: HD69.S8 | P69 2009Online resources: Table of contents only
Contents:
The power of social networks -- Getting on and getting started -- Making social networks work for you -- The strength of the microcelebrity -- The need for authenticity -- The feedback loop -- Social capital--cultural capital--financial capital -- Virality and communities : opportunities in distribution -- Crowdsourcing and cocreating: opportunities in production -- Opening the channels, inside and out: opportunities in communication -- Success is where you find it.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
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Main Library General Shelves | HD69.S8 P69 (Browse shelf(Opens below)) | 1 | Available | 2000000287 |
Total reservations: 0
Includes index.
The power of social networks -- Getting on and getting started -- Making social networks work for you -- The strength of the microcelebrity -- The need for authenticity -- The feedback loop -- Social capital--cultural capital--financial capital -- Virality and communities : opportunities in distribution -- Crowdsourcing and cocreating: opportunities in production -- Opening the channels, inside and out: opportunities in communication -- Success is where you find it.
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