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Chaston, Ian.

Boomer marketing : selling to a recession resistant market / Ian Chaston. - London : New York : Routledge, 2009. - xii, 265 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.

ISBN: 9780415489638 0415489636

LCCN: 2008051952

Nat. Bib. No.: GBA930195 bnb

Nat. Bib. Agency Control No.: 014937226 Uk

Subjects--Topical Terms:
Market segmentation--United States.
Target marketing--United States.
Middle-aged consumers--United States.
Baby boom generation--United States.

LC Class. No.: HF5415.127 / .C53 2009

Dewey Class. No.: 658.8/04