Image from Amazon.com
Boomer marketing : selling to a recession resistant market / Ian Chaston.
Material type:
TextReference number: 2008051952Publication details: London : New York : Routledge, 2009. Description: xii, 265 p. : ill. ; 24 cmISBN: 9780415489638; 0415489636Subject(s): Market segmentation -- United States | Target marketing -- United States | Middle-aged consumers -- United States | Baby boom generation -- United StatesDDC classification: 658.8/04 LOC classification: HF5415.127 | .C53 2009
Contents:
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
|
Main Library General Shelves | HF5415.127 .C53 (Browse shelf(Opens below)) | 1 | Available | 2000001033 |
Total reservations: 0
Includes bibliographical references and index.
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
There are no comments on this title.
Log in to your account to post a comment.