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Jones, Susan K., 1949-

Creative strategy in direct & interactive marketing / Creative strategy in direct and interactive marketing Susan K. Jones. - 3rd ed. - Evanston, Ill. : Racom Communications, c2006. - xiv, 408 p. : ill. ; 24 cm.

Previous ed. has title: Creative strategy in direct marketing.

Includes bibliographical references (p. 372-376) and index.

ISBN: 9781933199023 1933199024

Nat. Bib. No.: GBA617621 bnb

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / .J66 2006

Dewey Class. No.: 658.84