Creative strategy in direct & interactive marketing / (Record no. 64971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00921cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781933199023 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110428215309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051103s2006 ilua b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA617621 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781933199023 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1933199024 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EZF |
| Transcribing agency | EZF |
| Modifying agency | UKM |
| -- | IUL |
| -- | YDXCP |
| -- | OCLCG |
| -- | BAKER |
| -- | UK-RwCLS |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | .J66 2006 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, Susan K., |
| Dates associated with a name | 1949- |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in direct & interactive marketing / |
| Statement of responsibility, etc | Susan K. Jones. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Creative strategy in direct and interactive marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Evanston, Ill. : |
| Name of publisher, distributor, etc | Racom Communications, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 408 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed. has title: Creative strategy in direct marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 372-376) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | General Shelves | 05/11/2010 | HF5415.126 .J66 | 2000001692 | 05/11/2010 | 1 | 33.85 | 05/11/2010 | Book |