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Jackson, Steve.

Cult of analytics : driving online marketing strategies using web analytics. - 1st ed. - Amsterdam ; Boston : Elsevier/Butterworth-Heinmann, 2009. - xviii, 265 p. : ill. ; 25 cm. - Emarketing essentials . - E-marketing essentials. .

Includes index.

ISBN: 9781856176118 1856176118

Subjects--Topical Terms:
Internet marketing.
Web usage mining.

LC Class. No.: HF5415.1265 / .J23 2009

Dewey Class. No.: 658.872