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Lafley, A. G.

The game-changer : how you can drive revenue and profit growth with innovation / A.G. Lafley & Ram Charan. - 1st ed. - New York : Crown Business, c2008. - xii, 336 p. : ill. ; 25 cm.

Includes index.

How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.

ISBN: 9780307381736 0307381730

LCCN: 2007046779

Subjects--Corporate Names:
Procter & Gamble Company.

Subjects--Topical Terms:
Leadership.
Management.
Creative ability in business.
Organizational effectiveness.
Corporations--Growth.

LC Class. No.: HD57.7 / .L34 2008

Dewey Class. No.: 658.4/092