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The game-changer : how you can drive revenue and profit growth with innovation / A.G. Lafley & Ram Charan.

By: Lafley, A. G. (Alan G.)Contributor(s): Charan, RamMaterial type: TextTextReference number: 2007046779Publication details: New York : Crown Business, c2008. Edition: 1st edDescription: xii, 336 p. : ill. ; 25 cmISBN: 9780307381736; 0307381730Subject(s): Procter & Gamble Company | Leadership | Management | Creative ability in business | Organizational effectiveness | Corporations -- GrowthDDC classification: 658.4/092 LOC classification: HD57.7 | .L34 2008Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
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Holdings
Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HD57.7 .L34 (Browse shelf(Opens below)) 1 Available 2000001759
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Includes index.

How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.

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