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Joyner, Mark, 1968-

Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner. - Hoboken, N.J. : Wiley, c2009. - xviii, 142 p. : ill. ; 19 cm.

Includes index.

Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.

ISBN: 9780470454596 0470454598

LCCN: 2008052031

Nat. Bib. No.: GBA922660 bnb

Nat. Bib. Agency Control No.: 014920789 Uk

Subjects--Topical Terms:
Strategic planning.
Marketing.
Small business.
Big business.

LC Class. No.: HD30.28 / .J694 2009

Dewey Class. No.: 658.8/01