MARC details
| 000 -LEADER |
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| fixed length control field |
01819cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2008052031 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20131128163622.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
081204s2009 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008052031 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA922660 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
014920789 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470454596 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470454598 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
C#P |
| -- |
BWX |
| -- |
DLC |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.28 |
| Item number |
.J694 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/01 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Joyner, Mark, |
| Dates associated with a name |
1968- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Integration marketing : |
| Remainder of title |
how small businesses become big businesses--and big businesses become empires / |
| Statement of responsibility, etc |
Mark Joyner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 142 p. : |
| Other physical details |
ill. ; |
| Dimensions |
19 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 9 (RLIN) |
16747 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
17733 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Small business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Big business. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/fy0905/2008052031.html">http://www.loc.gov/catdir/toc/fy0905/2008052031.html</a> |