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Fill, Chris.

Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow : Financial Times Prentice Hall, 2009. - xxxvii, 958 p. : ill. (chiefly col.), maps ; 27 cm.

Previous ed.: 2005.

Includes bibliographical references and indexes.

ISBN: 9780273717225 0273717227

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.

LC Class. No.: HF5415.123 / .F55 2009

Dewey Class. No.: 658.802