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Marketing communications : interactivity, communities and content / Chris Fill.

By: Fill, ChrisMaterial type: TextTextReference number:0273717227Publication details: Harlow : Financial Times Prentice Hall, 2009. Edition: 5th edDescription: xxxvii, 958 p. : ill. (chiefly col.), maps ; 27 cmISBN: 9780273717225; 0273717227Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.802 LOC classification: HF5415.123 | .F55 2009
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.123 .F55 (Browse shelf(Opens below)) 1 Available 2000000679
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Previous ed.: 2005.

Includes bibliographical references and indexes.

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