Key marketing metrics :

Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.]. - Harlow, England ; New York : Prentice Hall Financial Times, c2009. - xiii, 353 p. : ill., charts ; 24 cm.

Originally published as Marketing metrics. Harlow, England :Pearson Education, c2006.

Includes bibliographical references (p. 342-343) and index.

9780273722038 0273722034

2009367202


Marketing research.
Marketing--Mathematical models.

HF5415.2 / .M35543 2009

658.83015118