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Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].
Material type:
TextReference number:15629324Publication details: Harlow, England ; New York : Prentice Hall Financial Times, c2009. Description: xiii, 353 p. : ill., charts ; 24 cmISBN: 9780273722038; 0273722034Subject(s): Marketing research | Marketing -- Mathematical modelsDDC classification: 658.83015118 LOC classification: HF5415.2 | .M35543 2009
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book
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Main Library General Shelves | HF5415.2 .M35543 (Browse shelf(Opens below)) | 1 | Available | 2000000250 |
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Originally published as Marketing metrics. Harlow, England :Pearson Education, c2006.
Includes bibliographical references (p. 342-343) and index.
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