Normal view MARC view ISBD view

Kapferer, Jean-Noël.

The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 4th ed., New ed. - London ; Philadelphia : Kogan Page, 2008. - xv, 560 p. : ill. ; 25 cm.

Includes bibliographical references (p. [531]-544) and index.

ISBN: 9780749450854 0749450851

LCCN: 2007037849

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7 / K37 2008

Dewey Class. No.: 658.8/343