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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Material type:
TextReference number: 2007037849Publication details: London ; Philadelphia : Kogan Page, 2008. Edition: 4th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN: 9780749450854; 0749450851Subject(s): Brand name products -- ManagementDDC classification: 658.8/343 LOC classification: HD69.B7 | K37 2008Online resources: Table of contents only
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
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Main Library General Shelves | HD69.B7 K37 (Browse shelf(Opens below)) | 1 | Available | 2000000065 |
Total reservations: 0
Includes bibliographical references (p. [531]-544) and index.
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