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Cone, Steve, 1950-

Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone. - 1st ed. - New York : Bloomberg Press, 2008. - xviii, 251 p. : ill. ; 25 cm.

Includes bibliographical references (p. 231-243) and index.

ISBN: 9781576603048 1576603040

LCCN: 2008003444

Subjects--Topical Terms:
Slogans.
Brand name products.
Marketing.
Advertising.

LC Class. No.: HF6135 / .C57 2008

Dewey Class. No.: 658.8/02