Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.
Material type: TextReference number: 2008003444Publication details: New York : Bloomberg Press, 2008. Edition: 1st edDescription: xviii, 251 p. : ill. ; 25 cmISBN: 9781576603048; 1576603040Subject(s): Slogans | Brand name products | Marketing | AdvertisingDDC classification: 658.8/02 LOC classification: HF6135 | .C57 2008Online resources: Table of contents onlyItem type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book | Main Library General Shelves | HF6135 .C57 (Browse shelf(Opens below)) | 1 | Available | 2000001538 |
Total reservations: 0
Includes bibliographical references (p. 231-243) and index.
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