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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.

By: Cone, Steve, 1950-Material type: TextTextReference number: 2008003444Publication details: New York : Bloomberg Press, 2008. Edition: 1st edDescription: xviii, 251 p. : ill. ; 25 cmISBN: 9781576603048; 1576603040Subject(s): Slogans | Brand name products | Marketing | AdvertisingDDC classification: 658.8/02 LOC classification: HF6135 | .C57 2008Online resources: Table of contents only
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF6135 .C57 (Browse shelf(Opens below)) 1 Available 2000001538
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Includes bibliographical references (p. 231-243) and index.

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