The marketing imagination / (Record no. 63785)

MARC details
000 -LEADER
fixed length control field 00751cam a2200241 a 4500
001 - CONTROL NUMBER
control field 83047989
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20131128163605.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 830504s1983 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 83047989
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780029188408
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029188407
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .L482 1983
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levitt, Theodore,
Dates associated with a name 1925-2006.
245 14 - TITLE STATEMENT
Title The marketing imagination /
Statement of responsibility, etc Theodore Levitt.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press ;
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Collier Macmillan,
Date of publication, distribution, etc c1983.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 203 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 17733
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- Provenance: LC Loaded: 09/10/07 MARC No: 15209042

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