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The marketing imagination / Theodore Levitt.
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TextReference number: 83047989 Publication details: New York : London : Free Press ; Collier Macmillan, c1983. Description: xv, 203 p. : ill. ; 25 cmISBN: 9780029188408; 0029188407 Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .L482 1983
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Includes bibliographical references and index.
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