Branding only works on cattle : (Record no. 64758)

MARC details
000 -LEADER
fixed length control field 00792nam a2200229 a 4500
001 - CONTROL NUMBER
control field 0470742577
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090430s2009 enk f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470742570
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470742577
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .B37
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baskin, Jonathan Salem.
245 10 - TITLE STATEMENT
Title Branding only works on cattle :
Remainder of title the new way to get known (and drive your competitors crazy) /
Statement of responsibility, etc Jonathan Salem Baskin.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 261 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Originally published: New York: Business Plus, 2008.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 17884
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information behavior.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Main Library Main Library General Shelves 05/11/2010   HF5415.1255 .B37 2000000916 05/11/2010 1 16.13 05/11/2010 Book