Luxury brand management : (Record no. 65711)

MARC details
000 -LEADER
fixed length control field 00829cam a2200241 a 4500
001 - CONTROL NUMBER
control field cou00213928
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20110428215320.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071027s2008 si a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470823262
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470823267
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Transcribing agency BTCTA
Modifying agency BAKER
-- YDXCP
-- SINLB
-- BWX
-- TXH
-- UK-RwCLS
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number C473 2008
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chevalier, Michel,
Dates associated with a name 1943-
245 10 - TITLE STATEMENT
Title Luxury brand management :
Remainder of title a world of privilege /
Statement of responsibility, etc Michel Chevalier, Gérald Mazzalovo.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore :
Name of publisher, distributor, etc John Wiley & Sons (Asia),
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 423 p. :
Other physical details ill. ;
Dimensions c24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Luxuries
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mazzalovo, Gérald.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Main Library Main Library General Shelves 05/11/2010   HD69.B7 C473 2000000665 05/11/2010 1 25.10 05/11/2010 Book