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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.

By: Chevalier, Michel, 1943-Contributor(s): Mazzalovo, GéraldMaterial type: TextTextReference number:cou00213928 Publication details: Singapore : John Wiley & Sons (Asia), 2008. Description: xiv, 423 p. : ill. ; c24 cmISBN: 9780470823262; 0470823267Subject(s): Brand name products -- Management | Branding (Marketing) | Luxuries -- MarketingDDC classification: 658.827 LOC classification: HD69.B7 | C473 2008
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HD69.B7 C473 (Browse shelf(Opens below)) 1 Available 2000000665
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Includes bibliographical references and index.

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