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Selling God : American religion in the marketplace of culture / R. Laurence Moore.

By: Moore, R. Laurence (Robert Laurence), 1940-Material type: TextTextReference number:ocm28066777Publication details: New York : Oxford University Press, 1994. Description: 317 p. ; 24 cmISBN: 0195082281 (alk. paper)Subject(s): United States -- Religion -- Economic aspects | Religion and culture -- United States | Religion | United StatesDDC classification: 200.973 LOC classification: BL2525 | .M67 1994
Contents:
Moral sensationalism and voracious readers : religious strategies in the antebellum book market -- The spoken word, stage performance, and the profits of religious spectacle -- The end of religious establishment and the beginning of religious politics : the parallel rise of churches and political parties -- Americans learn to play and religion learns to let them -- The market for religious controversy -- Chautauqua and its protective canopy : religion entertainment, and small-town Protestants -- Selling religion in the workplace : wage earners and the pressures of marketed morality -- Religious advertising and progressive Protestant approaches to mass media -- Recent market entries : contemporary evangelicals and purveyors of the New Age.
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Holdings
Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves 200.973 M78S (Browse shelf(Opens below)) 1 Available 91673
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Includes bibliographical references (p. 277-309) and index.

Moral sensationalism and voracious readers : religious strategies in the antebellum book market -- The spoken word, stage performance, and the profits of religious spectacle -- The end of religious establishment and the beginning of religious politics : the parallel rise of churches and political parties -- Americans learn to play and religion learns to let them -- The market for religious controversy -- Chautauqua and its protective canopy : religion entertainment, and small-town Protestants -- Selling religion in the workplace : wage earners and the pressures of marketed morality -- Religious advertising and progressive Protestant approaches to mass media -- Recent market entries : contemporary evangelicals and purveyors of the New Age.

Gift of Ted Smythe.

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