Advertising and promotion management. [Videorecording] Prepared by John A. Quelch.
Material type:
FilmReference number:26656540Publication details: Boston, Harvard Business School, c1991. Edition: 3rd edDescription: 1 videocassette (VHS) (90 min.) sd., col. 1/2 inSubject(s): Advertising | Television advertising | Sales promotion | Sales managementSummary: Television commercials and an interview with Larry Schulsinger of Procter and Gamble about the introduction, promotion and advertisement of a new dishwashing liquid; designed to illustrate and accompany the text: Cases in advertising and promotion management (3rd ed., Homewood, IL, R.D. Irwin, c1991) by J.A. Quelch and P.W. Farris.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Video
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Media Centre Audio Visual | VIDEO (Browse shelf(Opens below)) | 1 | Available | 34998001540413 |
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VHS format.
"887-540"
Television commercials and an interview with Larry Schulsinger of Procter and Gamble about the introduction, promotion and advertisement of a new dishwashing liquid; designed to illustrate and accompany the text: Cases in advertising and promotion management (3rd ed., Homewood, IL, R.D. Irwin, c1991) by J.A. Quelch and P.W. Farris.
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