How to plan and execute the marketing campaign; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing, by Craig S. Rice.
Material type:
TextReference number: 66006727Publication details: Chicago, Dartnell [1966] Description: 178 p. 29 cmSubject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.1 | .R5
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| HF5387 .S71 Just Business | HF5389 .A98 The Do's and Taboos of Hosting International Visitors | HF5410 .E87 European journal of marketing. | HF5415.1 R5 How to plan and execute the marketing campaign; | HF5415.12 . 101 Ways to Market Your Business | HF5415.125 Mastering Data Mining | HF5415.126 All Consumers Are Not Created Equal |
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