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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.
Material type:
TextReference number:cou00260001 Publication details: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008. Edition: 3rd edDescription: 382 p. : ill. ; 24 cmISBN: 9780131888654; 013188865XSubject(s): Brand name products -- Management -- Case studiesDDC classification: 658.827 LOC classification: HD69.B7 | K445 2008
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Main Library General Shelves | HD69.B7 K445 (Browse shelf(Opens below)) | 1 | Available | 2000001930 |
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| HD69.B7 H646 The global brand : | HD69.B7 I527 Branding governance : | HD69.B7 K37 The new strategic brand management : | HD69.B7 K445 Best practice cases in branding : | HD69.B7 K45 Strategic brand management : | HD69.B7 K66 Brand society : | HD69.B7 K68 B2B brand management / |
Includes bibliographical references.
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