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Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.
Material type:
TextReference number:0470030755Publication details: Chichester, [England] ; New York : John Wiley, 2007. Description: xii, 276 p. : ill. ; 24 cmISBN: 9780470030752; 0470030755Subject(s): Brand name products | Product management | Strategic planning -- Employee participationDDC classification: 658.827 LOC classification: HD69.B7 | I527 2007
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Main Library General Shelves | HD69.B7 I527 (Browse shelf(Opens below)) | 1 | Available | 2000001771 |
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| HD69.B7 F57 Connective branding : | HD69.B7 G72 The brand innovation manifesto : | HD69.B7 H646 The global brand : | HD69.B7 I527 Branding governance : | HD69.B7 K37 The new strategic brand management : | HD69.B7 K445 Best practice cases in branding : | HD69.B7 K45 Strategic brand management : |
Includes bibliographical references and index.
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