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Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
Material type:
TextReference number:9780230222434Language: English Original language: Italian Publication details: Basingstoke ; New York : Palgrave Macmillan, 2009. Description: x, 223 p. ; 24 cmISBN: 9780230222434; 0230222439Subject(s): Brand name products -- Management | Branding (Marketing)DDC classification: 658.827 LOC classification: HD69.B7 | F56 2009
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Main Library General Shelves | HD69.B7 F56 (Browse shelf(Opens below)) | 1 | Available | 2000001230 |
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| HD69.B7 C473 Luxury brand management : | HD69.B7 C73 Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition. | HD69.B7 D37 Competitive success : | HD69.B7 F56 Brand storming : | HD69.B7 F56 Competing for choice : | HD69.B7 F57 Connective branding : | HD69.B7 G72 The brand innovation manifesto : |
Originally published in Italian. Perugia : Motlcchi, 2007.
Includes bibliography (p. 210-214) and index.
Translated from the Italian.
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