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Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
Material type:
TextReference number:0230580319Publication details: Basingstoke : Palgrave Macmillan, 2009. Description: xiv, 219 p. : ill. ; 25 cmISBN: 9780230580312; 0230580319Subject(s): Branding (Marketing) | Brand name productsDDC classification: 658.827 LOC classification: HD69.B7 | .B45 2009
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Main Library General Shelves | HD69.B7 .B45 (Browse shelf(Opens below)) | 1 | Available | 2000001241 |
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| HD66.7 .S46 Senior leadership teams : | HD69 .M367 Management consulting today and tomorrow : | HD69 .P75 C364 Communications skills for project managers / | HD69.B7 .B45 Building brand authenticity : | HD69.B7 .E43 Strategic brand management / | HD69.B7 .P749 Brand immortality : | HD69.B7 B8316 Brand engagement : |
Includes bibliographical references (p. 191-201) and indexes.
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