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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner.

By: Dwyer, F. RobertContributor(s): Tanner, John FMaterial type: TextTextReference number:0071263438Publication details: New York ; London : McGraw-Hill Higher Education, 2009. Edition: 4th ed., International edDescription: xxv, 678 p. : ill. ; 26 cmISBN: 9780071263436; 0071263438Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415 .D92 (Browse shelf(Opens below)) 1 Available 2000001946
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Previous ed.: Boston, Mass.: McGraw-Hill, 2006.

Includes bibliographical references (p. 653-661) and index.

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