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Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
Material type:
TextReference number: 2008040265Publication details: Chichester ; Hoboken, NJ : Wiley, c2008. Description: xxi, 358 p. : ill. ; 24 cmISBN: 9780470512401; 0470512407Subject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Branding (Marketing) | Corporate imageDDC classification: 658.827 LOC classification: HD69.B7 | F57 2008
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Main Library General Shelves | HD69.B7 F57 (Browse shelf(Opens below)) | 1 | Available | 2000001305 |
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| HD69.B7 D37 Competitive success : | HD69.B7 F56 Brand storming : | HD69.B7 F56 Competing for choice : | HD69.B7 F57 Connective branding : | HD69.B7 G72 The brand innovation manifesto : | HD69.B7 H646 The global brand : | HD69.B7 I527 Branding governance : |
Includes bibliographical references and index.
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