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Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright and Marc Vanhuele.
Material type:
TextReference number:1412934303Publication details: London : SAGE, 2008. Description: viii, 334 p. : ill. ; 25 cmISBN: 9781412934312; 1412934311Subject(s): Consumer behavior | Consumer behavior -- Psychological aspects | Consumer behavior -- Social aspectsDDC classification: 658.8342 LOC classification: HF5415.32 | .E27 2008
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| HF5415.32 .C65926 Consumer tribes / | HF5415.32 .C73 Cram101 textbook outlines to accompany Consumer behaviour, Evans, Jamal & Foxall, 1st edition. | HF5415.32 .C87 All customers are irrational : | HF5415.32 .E27 Consumer behaviour : | HF5415.32 .H475 Guilt trip : | HF5415.32 .H54 The next big thing : | HF5415.32 .J36 Consumer psychology / |
Includes bibliographical references (p. [294]-322) and indexes.
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