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Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar.
Material type:
TextReference number:9780750680240Publication details: Oxford : Butterworth-Heinemann, 2007. Description: xvii, 339 p. : ill. ; 24 cmISBN: 9780750680240; 0750680245Subject(s): Market segmentation | Consumer behaviorDDC classification: 658.8342 LOC classification: HF5415.32 | .C65926 2007
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| HF5415.2 .W558 Marketing research : | HF5415.2 .Z54 Exploring marketing research. | HF5415.32 .C45 Emotion and reason in consumer behavior / | HF5415.32 .C65926 Consumer tribes / | HF5415.32 .C73 Cram101 textbook outlines to accompany Consumer behaviour, Evans, Jamal & Foxall, 1st edition. | HF5415.32 .C87 All customers are irrational : | HF5415.32 .E27 Consumer behaviour : |
Includes bibliographical references and index.
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