Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / Jay Conrad Levinson, Rick Frishman and Jill Lublin ; with Mark Steisel.
Material type: TextReference number:cou090001295Publication details: Avon, Mass. : Adams Business, c2008. Edition: 2nd edDescription: xvi, 336 p. ; 23 cmISBN: 9781598698459; 1598698451Subject(s): Industrial publicity | Advertising | MarketingDDC classification: 659 LOC classification: HD59 | .L485 2008Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book | Main Library General Shelves | HD59 .L485 (Browse shelf(Opens below)) | 1 | Available | 2000000542 |
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HD58.9 .S46 The fifth discipline : | HD58.9 .S556 Innovation to the core : | HD59 .I5577 Inside the mind of the stakeholder : | HD59 .L485 Guerrilla publicity : | HD59 .S65 Putting the public back in public relations : | HD59.2 .G75 New strategies for reputation management : | HD59.2 .H38 Taking brand initiative : |
Previous ed.: 2002.
Includes bibliographical references and index.
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