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Influencer marketing : who really influences your customers ? / by Duncan Brown and Nick Hayes.
Material type:
TextReference number:9780750686006Publication details: Oxford ; Burlington, MA : Butterworth-Heinemann, 2008. Description: xiv, 235 p. : ill. ; 24 cmISBN: 9780750686006; 0750686006Subject(s): Marketing | Influence (Psychology)DDC classification: 658.8 LOC classification: HF5414 | .B76 2008
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Main Library General Shelves | HF5414 .B76 (Browse shelf(Opens below)) | 1 | Available | 2000000786 |
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| HF5413 .L48 Guerrilla marketing goes green : | HF5413 .W55 Green intentions : | HF5414 .A527 Social marketing in the 21st century / | HF5414 .B76 Influencer marketing : | HF5414 .K67 Social marketing : | HF5415 .A53 Free : | HF5415 .B42887 Sustainability marketing : |
Includes bibliographical references and index.
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