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Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.
Material type:
TextReference number:9780230521674Publication details: Basingstoke ; New York, NY : Palgrave Macmillan, 2007. Description: xx, 332 p. : ill. (chiefly col.), col. ports. ; 25 cmISBN: 9780230521674; 0230521673Subject(s): Fashion merchandising | Luxuries -- Marketing | Brand name productsDDC classification: 687.0688 LOC classification: HF5415.122 | .O36 2007
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| HF5415 .T729 In search of the obvious : | HF5415.12.A785 K68 Think ASEAN! : | HF5415.122 .C73 Cram101 textbook outlines to accompany Essentials of services marketing, Christopher H. Lovelock, 1st edition. | HF5415.122 .O36 Luxury fashion branding : | HF5415.123 .E37 Herd : | HF5415.123 .F55 Marketing communications : | HF5415.1255 .B37 Branding only works on cattle : |
Includes bibliographical references (p.315-320) and index.
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