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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

By: Hooley, Graham JContributor(s): Piercy, Nigel | Nicolaud, BrigitteMaterial type: Text

TextReference number: 2007041193Publication details: Harlow : FT Prentice Hall, 2008. Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN: 9780273706977; 0273706977Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.127 | .H66 2008

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Item type	Current library	Class number	Copy number	Status	Date due	Barcode	Item reservations
Book	Main Library General Shelves	HF5415.127 .H66 (Browse shelf(Opens below))	1	Available		2000000103

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Previous	HF5415.1265 .W43 Marketing to the social web :	HF5415.1265 .Z56 Web marketing for dummies /	HF5415.127 .C53 Boomer marketing :	HF5415.127 .H66 Marketing strategy and competitive positioning /	HF5415.129 .R36 Transforming your go-to-market strategy :	HF5415.129 .W55 The multichannel challenge :	HF5415.13 .A97 It's not who you know, it's who knows you! :	Next