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Never mind the sizzle - where's the sausage? : branding based on substance not spin / David J. Taylor.
Material type:
TextReference number:1841127698Publication details: Chichester : Capstone, 2007. Description: xv, 146 p. : ill. ; 22 cmISBN: 9781841127699; 1841127698Subject(s): Brand name products -- Management | Branding (Marketing)DDC classification: 658.8'27 LOC classification: HD69.B7 | T39
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| HD69.B7 M67 The global corporate brand book / | HD69.B7 N33 Living brands : | HD69.B7 N36 Value creation : | HD69.B7 T39 Never mind the sizzle - where's the sausage? : | HD69.B7 T395 Brand vision : | HD69.B7 T449 Asia's star brands / | HD69.B7 W44 Designing brand identity : |
Includes index.
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