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Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.
Material type:
TextReference number: 2009019016Series: Market research in practice seriesPublication details: London ; Philadelphia : Kogan Page, c2009. Description: xii, 260 p. : ill. ; 24 cmISBN: 9780749454647; 0749454644Subject(s): Marketing research | Qualitative researchDDC classification: 658.83 LOC classification: HF5415.2 | .K36 2009
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Main Library General Shelves | HF5415.2 .K36 (Browse shelf(Opens below)) | 1 | Available | 2000000222 |
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| HF5415.2 .H258 Marketing research : | HF5415.2 .H286 The handbook of marketing research : | HF5415.2 .K245 MORE guerrilla marketing research : | HF5415.2 .K36 Qualitative research : | HF5415.2 .M3538 Market research best practice : | HF5415.2 .M35543 Key marketing metrics : | HF5415.2 .M3817 Statistics for marketing and consumer research / |
Includes bibliographical references (p. [252]-256) and index.
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