Return on ideas : a practical guide to making innovation pay / David Nichols.
Material type: TextReference number: 2007004233Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007. Description: xvi, 261 p. : ill. ; 24 cmISBN: 9780470028575; 0470028572Subject(s): Product management | Brand name products | Diffusion of innovationsDDC classification: 658.4/063 LOC classification: HF5415.15 | .N53 2007Online resources: Table of contents only | Contributor biographical information | Publisher descriptionItem type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book | Main Library General Shelves | HF5415.15 .N53 (Browse shelf(Opens below)) | 1 | Available | 2000001384 |
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HF5415.15 .A89 Product and services management / | HF5415.15 .G55 Authenticity : | HF5415.15 .L445 Brand rejuvenation : | HF5415.15 .N53 Return on ideas : | HF5415.15 .P56 The experience economy : | HF5415.15 .R93 Beating low cost competition : | HF5415.153 .C72 New products management / |
"A Brandgym book"--Cover.
Includes index.
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