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Return on ideas : a practical guide to making innovation pay / David Nichols.

By: Nichols, David, 1967-Material type: TextTextReference number: 2007004233Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007. Description: xvi, 261 p. : ill. ; 24 cmISBN: 9780470028575; 0470028572Subject(s): Product management | Brand name products | Diffusion of innovationsDDC classification: 658.4/063 LOC classification: HF5415.15 | .N53 2007Online resources: Table of contents only | Contributor biographical information | Publisher description
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.15 .N53 (Browse shelf(Opens below)) 1 Available 2000001384
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HF5415.15 .A89 Product and services management / HF5415.15 .G55 Authenticity : HF5415.15 .L445 Brand rejuvenation : HF5415.15 .N53 Return on ideas : HF5415.15 .P56 The experience economy : HF5415.15 .R93 Beating low cost competition : HF5415.153 .C72 New products management /

"A Brandgym book"--Cover.

Includes index.

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