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Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht.
Material type:
TextReference number:14586117Publication details: Baskingstoke ; New York : Palgrave MacMillan, 2007. Description: xiv, 198 p. : ill. ; 25 cmISBN: 9780230507548; 0230507549Subject(s): Marketing -- Psychological aspects | Marketing -- Social aspectsDDC classification: 658.80019 LOC classification: HF5415 | .S516 2007
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Main Library General Shelves | HF5415 .S516 (Browse shelf(Opens below)) | 1 | Available | 2000001234 |
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| HF5415 .Q38 Greater good : | HF5415 .R462 Rubies in the orchard : | HF5415 .S275 Marketing management for nonprofit organizations / | HF5415 .S516 Reverse psychology marketing : | HF5415 .T729 In search of the obvious : | HF5415.12.A785 K68 Think ASEAN! : | HF5415.122 .C73 Cram101 textbook outlines to accompany Essentials of services marketing, Christopher H. Lovelock, 1st edition. |
Includes index.
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