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Viral loop : the power of pass-it-on / Adam L. Penenberg.
Material type:
TextReference number:cou150001447Publication details: London : Sceptre, 2009. Description: ix, 274 p. : ill. ; 22 cmISBN: 9780340918678; 0340918675Subject(s): Viral marketing | Word-of-mouth advertisingDDC classification: 659.133 LOC classification: HF5827.95 | .P46 2009
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| HF5826.5 .K46 Kellogg on advertising & media / | HF5827.95 .C35 Implementing word of mouth marketing : | HF5827.95 .H47 The ownership quotient : | HF5827.95 .P46 Viral loop : | HF5827.95 .S47 Word of mouth marketing : | HF6135 .C57 Powerlines : | HF6146.I58 O55 The online advertising playbook : |
Includes bibliographical references and index.
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