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		Cases in Consumer Behaviour by Antonides, Gerrit (Associate Professor of Economic Psychology, Faculty of Economics, Erasmus University, and Fellow, Tinbergen Institute, The Netherlands) Raaij, W. Fred van (Professor of Marketing, Faculty of Business, Erasmus University, Rotterdam, The Netherlands) Material type: Text Publication details: Chichester John Wiley and Sons Ltd 1999 Availability: Items available for loan: Main Library (1)Call number: HF5415.33 .. Place reservation Place recall Request article Add to folder (remove)
		Advertising and Consumer Citizenship by Cronin, Anne M. (University of Lancaster) Material type: Text Publication details: London Taylor & Francis Books Ltd 2000 Availability: Items available for loan: Main Library (1)Call number: HF5822 .C76. Place reservation Place recall Request article Add to folder (remove)
		Consumer Psychology of Tourism, Hospitality and Leisure: Volume 2 by Crouch, G.I. (La Trobe University, Australia) Mazanec, J.A. (University of Economics & Business Administration, Vienna, Austria) Ritchie, J.R. Brent (University of Calgary, Canada) Woodside, A.G. (Boston College, USA) Material type: Text Publication details: Wallingford CABI Publishing 2001 Availability: Items available for loan: Main Library (1)Call number: XX(342168.1). Place reservation Place recall Request article Add to folder (remove)
		Why we buy : the science of shopping : updated and revised for the Internet, the global consumer and beyond / Paco Underhill. by Underhill, Paco Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York ; London : Simon & Schuster Paperbacks, 2009 Availability: Items available for loan: Main Library (1)Call number: 658.8342 SIX BUS. Place reservation Place recall Request article Add to folder (remove)
		Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by Gilmore, James H, 1959- Pine, B. Joseph Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2007 Online access: Table of contents only Availability: Items available for loan: Main Library (1)Call number: HF5415.15 .G55. Place reservation Place recall Request article Add to folder (remove)
		Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. by Baskin, Jonathan Salem Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, 2009 Availability: Items available for loan: Main Library (1)Call number: HF5415.1255 .B37. Place reservation Place recall Request article Add to folder (remove)
		Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Hammond, James, 1952- Series: Sunday Times business enterprise series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page Limited, c2008 Online access: Table of contents Contributor biographical information Publisher description Availability: Items available for loan: Main Library (1)Call number: HF5415.1255 .H36. Place reservation Place recall Request article Add to folder (remove)
		The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant. by Grant, John, 1964- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester ; Hoboken, N.J. : John Wiley & Sons, c2006 Availability: Items available for loan: Main Library (1)Call number: HD69.B7 G72. Place reservation Place recall Request article Add to folder (remove)
		Buying power : a history of consumer activism in America / Lawrence B. Glickman. by Glickman, Lawrence B, 1963- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago ; London : University of Chicago Press, 2009 Availability: Items available for loan: Main Library (1)Call number: HC110.C6 G56. Place reservation Place recall Request article Add to folder (remove)
		Buy ology : truth and lies about why we buy / Martin Lindstrom. by Lindström, Martin, 1970- Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Doubleday, c2008 Other title: Buyology Online access: Table of contents only Availability: Items available for loan: Main Library (1)Call number: HF5415.12615 .L56. Place reservation Place recall Request article Add to folder (remove)

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