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Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2007
Availability: Items available for loan: Main Library (1)Call number: HF5415 .M453.
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2007
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 .M369183.
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Marketing strategy and management / Michael J. Baker by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave Macmillan, 2007
Online access:
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 .B353.
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Marketing strategy : the difference between marketing and markets / Paul Fifield. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Oxford : Butterworth-Heinemann, 2007
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 .F46.
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Mastering automotive challenges / [edited by] Bernd Gottschalk and Ralf Kalmbach. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, 2007
Online access:
Availability: Items available for loan: Main Library (1)Call number: HD9710.A2 M374.
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Mergers : leadership, performance and corporate health / David Fubini, Colin Price and Maurizio Zollo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke ; New York : Palgrave Macmillan, 2007
Availability: Items available for loan: Main Library (1)Call number: HD58.8 F83.
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The mindgym : wake your mind up. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sphere, 2007
Other title:
  • Mind gym
Availability: Items available for loan: Main Library (1)Call number: BF431.3 .M56.
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The myths of innovation / Scott Berkun. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Beijing ; Farnham : O'Reilly, 2007
Availability: Items available for loan: Main Library (1)Call number: T173.8 .B47.
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Never mind the sizzle - where's the sausage? : branding based on substance not spin / David J. Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Chichester : Capstone, 2007
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 T39.
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Online marketing : a customer-led appraoch / Richard Gay, Alan Charlesworth, Rita Esen. by
Material type: Text Text; Format: print
Publication details: Oxford ; New York : Oxford University Press, 2007
Availability: Items available for loan: Main Library (1)Call number: HF5548.32 .G39.
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