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Marketing

By: Christopher, Martin (Professor of Marketing and Logistics System, Head of Marketing Faculty, Cranfield School of Management)Contributor(s): McDonald, Malcolm H.B. (Professor of Marketing Planning, Chairman of the International Planning Centre and Director of the Centre for Advanced Research, Cranfield School of Management)Material type: TextTextReference number:i0333625870Publication details: London/Basingstoke Palgrave Macmillan 1995 Description: 352 p. paperbackISBN: 0333625870Subject(s): Advertising & Marketing Communications
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Standard Standard Main Library General Shelves XX(306716.1) (Browse shelf(Opens below)) 1 Available 306716-1001
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